Rebranding Nacar
Nacar Design
An end-to-end rebranding behind a simple shell in beautiful transformation.
Team involved
Jonatan Torreblanca
Visual Designer
Filipe Freitas
Visual Designer
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Overview
Product
The Rebranding Nacar project aimed to refresh Nacar Design's aesthetics, creating a new look and feel aligned with the company's strategic vision.
Project Duration
Project started in April / 2023 and still ongoing on September / 2023.
Problem
The main problems faced in this project were inconsistency and lack of coherence in Nacar Design's overall brand identity.
Goal
Create a consistent brand that has the power to evolve organically in time following the strategic pillars of the company.
Getting forward
Solution
A clean but fresh branding that emerges from a neutral selection of assets as a base, to evolve and adapt to different contexts.
Impact
The company's rebranding efforts received overwhelming approval from its 150 employees, with support from all levels of the organization.
Learnings
In leading this project, I learned to align design with the needs of a large company, creating a working framework that balances creativity with corporate requirements.
Next Steps
The next steps for the project include implementing the new brand across all platforms and creating comprehensive brand guidelines.